Case Studies

Case Study 5: ABIPR

Situation:

ABI is a public relations firm, with offices in New York, London and Singapore, providing services to marketing, industrial and technology companies. Their PR services, through traditional and online media channels, help companies to generate new sales opportunities. ABI conducts marketing public relations campaigns all over the world thereby providing their clients with a global platform to conduct business.

In order to reach out to a larger client base, ABI required that their website- abipr.com- be search engine optimized. To meet this requirement they teamed up with Internet Marketing Solutions.

Challenges:

ABI required their website to be optimized for certain keywords that would help them to gain  a high ranking in all search engines which in turn would lead to increased traffic to their website. ABI wanted their website to be ranked for the following keywords:

• Global marketing public relations
• Branding campaigns
• B2B public relations
• Public relation company

Solution

After a detailed analysis of ABI’s requirements, Rank Achievers came up with the best possible solution to optimize abipr.com website in search engines.

In order to achieve a high ranking in search engines, a certain keyword density, in the content of the web pages, has to be maintained. Based on the keywords specified by ABI, modifications were made in the content to include the specified keywords.

META tags, containing information such as description and keywords, were added to each web page, which in turn would enable search engines to crawl the website.

Rank Achievers suggested a change in directory structure of the website as this would help it to be better indexed with search engine.  The abipr.com website was submitted to all leading search engines.

Through the solution provided, Internet Marketing Solutions was able to fulfill ABI’s requirement of prominent visibility for their website. This is turn enabled ABI to reach out and offer their services to a larger client base.

Results

Internet Marketing Solutions helped the client in achieving the following results:

• A top 10 ranking in  most of  the search engines
  
• 200% increase in site traffic, out of which about 50% was through search engines

Keywords	Search Engine
	Google
B2B marketing relations	1
Business-to-business media relations services	1
Industrial Market Expertise	1
key account marketing	2
B2B Relation Services	4
Business-to-business marketing public relations	4
Business-to-business public relations	7
Expertise Public Relations	7
B2B marketing relation	9
Plastic industry expertise	11