Case Studies

Case Study 9: Aggarwaloverseas

Introduction:

Aggarwaloverseas.com is an Indian online ecommerce store offering a wide variety of products. The store presents a vast choice of books such as books on homeopathy, medicine, law, yoga, health, fiction ,travel tourism and many more subjects and topics accompanied by a range of products.

The customers can make an account and order different products and add them to their wish list. Once the wish list is ready and added to the cart the payment can be done by credit card which is validated through the payment gateway. Then there is option to check the status of the order.

Business:

The online store promotes the business of the following products:

Books:-The Browse Categories option is available to select the book of an individual’s interest. There are quick links for book search as Best Sellers, New Releases and Coming Soon. There are details of book format, its writer and the year of publication. The books are offered certain discounts also thus saving money.

Health and Beauty Products:- There are a number of health and beauty products like herbal tea, oil, soaps and creams that can be bought online. These include hair care, dental and health products.

Incense: - The buyers can buy Nagchampa incense sticks, dhoop and cones available in different packs and sizes. There are also Nagchampa soaps and oil available.

Multimedia:-There are CD and DVDs available for various age groups and can be classified into educational, devotional historical and for children. A buyer can select by narrowing the price range from the options available.

Solution

After a detailed analysis of aggarwaloverseas requirements, Internet Marketing Solutions india came up with the best possible solution to optimize aggarwaloverseas.com website in search engines.

The solution included a detailed analysis of main competitors so as perform the search engine optimization in a better manner.

Modifications were made to the content and META tags to include the keywords and phrases defined by Internet Marketing Solutions SEO experts.

Internet Marketing Solutions India followed a strategic methodology of website submission to search engines. This involved submission of additional pages within the website which would lead to broader visibility in the search engines. Press releases were added to the website, this ensures that the website gets indexed faster with the search engines.

Through the solution provided, Internet Marketing Solutions was able to fulfill Aggarwaloverseas requirement of prominent visibility for their website. This in turn enabled QSGI to offer their product aggarwaloverseas- to a larger customer base.

Results

Internet Marketing Solutions helped the client in achieving the following results:

• A top 10 ranking in most of the search engines
  
• 200% increase in site traffic, out of which about 50% was through search engines
• The full description of the product along with the picture, cost, colors and size makes it easier for the potential customer to buy a product. Thus the website encourages the customers for online purchasing.

Keywords	Search Engine
	Google
Online Indian Bookstore	2
Buy Cheap Incense	2
Indian multimedia books	3
Himalaya Herbal Health	3
Buy Cheap Incense	3
Himalaya products	4
Nag champa oil	4
India yoga book	4
Indian books store	4
Chandan incense	5
Himalaya herbal products	5
Satya sai baba incense	6
Nag champa soap	6
Online Indian Books	6
Buy Cheap yoga Books	7
Online Indian Pharmacy	7
Goloka nag champa	7
Online book store india	7
Aastha satya incense	7
Darjeeling Tulsi Tea	7
Incense dhoop	7
Auroshikha incense	8
Ramdev Yoga Book	8
Hem incense	8
India book	8
Nag champa candles	8
Yoga meditation CD	8
Nagchampa incense	8
Ayurveda book	8
Nag champa	9
Homeopathy books	9
Ayurvedic Products	10
India Incense Sticks	10
Homeopathy books	10