Case Studies

Case Study 5: National Book Trust

Situation:

National Book Trust is an autonomous body of Ministry of Human Resource Development, Government of India. They started operations in 1957 with the aim of creating an environment of intellectual stimulation which is possible through publishing of books and encouraging people to read.

National Book Trust publishes a wide range of books from fiction to medical sciences to biographies to Indian classis. Since its inception, Nation Book Trust has published approximately 14,000 titles, including originals, reprints and translations in English and various Indian languages. National Book Trust is also responsible for organizing book fair, exhibitions and workshops all over India. They have established around 52,000 books clubs all over India.

National Book Trust has started an agency – National Centre for Children’s Literature- to monitor, coordinate, plan and aid the publication of children’s literature in various Indian languages.

National Book Trust’s website – nbtindia.org.in – is an online platform for them to showcase all their publications and provide information about various programs that they conduct all over India.

National Book Trust wanted prominent visibility for their website which would help them to reach out to a larger audience. They teamed up with Rank Achievers to optimize their website in search engines.

Challenges:

National Book Trust required their website to be optimized for certain phrases which would help them to achieve greater visibility in search engines. Some of them phrases are:

• Buy national books online
• Indian book promotion
• National book club

Solution

A detailed study of the requirements resulted in Internet Marketing Solutions providing National Book Trust with a solution that would ensure a high ranking for their website in leading search engines.

Using the phrases provided by National Book Trust as a guideline, Internet Marketing Solutions SEO experts researched and defined sets of keywords and phrases that would help the website in bringing in a larger number of relevant users. Our experts modified the contents of the web pages to include the defined keywords. A detailed linguistic analysis was done on the keywords so as to optimize the website for multilingual search engines.

Another solution we provided to National Book Trust was the creation of blogs. This enabled the website to be indexed faster in the search engines.

The nbtindia.org.in website was submitted to all leading search engines such as Google, Yahoo, AltaVista, Teoma, Ask Jeeves etc.

The successful implementation of the solution enabled nbtindia.org.in to attain a high ranking in all search engines.

Results

Internet Marketing Solutions helped the client in achieving the following results:

• A top 10 ranking in  most of  the search engines
  
• 200% increase in site traffic, out of which about 50% was through search engines

Keywords	Search Engine
	Google
national book trust	1
online national book trust	1
promote Indian books	1
promote Indian publication	6