Internet Marketing solutions

Case Studies

Case Studies

Search Engine Positioning

Case Studies...



Case Study 2: National Geographic Channel


Client Testimonial:

“We are highly impressed by Internet Marketing Solutions’s SEO service. We would like to thank them for having managed to deliver high quality ranking to our website within limited period. They have provided us with a highly visible and professional web site. Furthermore, we are overwhelmed by the level of communication carried by their team; we never had communication difficulties. We will certainly recommend their services to others.”

Results


In September 1997 the world's first National Geographic Channel was launched in Europe and Australia and later in July 1998 National Geographic Channel Asia was launched. In 2001, the National Geographic channel reviewed it's online presence, looking to find new mediums to reach its viewers.

The channel now exploits the Internet to reach out to viewers and add many new viewers by providing broadcast schedules, programme synopsis and other features that value-add to the basic channel subscription.

Internet Marketing Solutions rising web design genre has taken off like a space shuttle and NGC online presence has been supremely amplified. Our web analytics coupled with email marketing and Google AdSense services have maximized their return on online investment.

Email Marketing: The demography of the NGC Asia visitors after email marketing shows a steep curve. 
We cover a broad spectrum of email marketing campaign to promote NGC
  • We follow data mining techniques to create extensive sender list and for online program database.
  • Our market research has moved NGC to next level of business as we help them to create better business plan. We deeply analyze NGC customers, competitors, and risk; subsequently add new customers and improve online visibility.
  • We create visually communicating newsletters with relevant, unique, concise, quality web content.
  • Create powerful message (content management software), deliver to target customers and manage email newsletters and email campaign with highest level delivery standards and web based API interface.
  • We distribute newsletter by filtering database based on interest area (newsletters are spam filtered). We also syndicate the message and publish to RSS feed.
  • We keep niche information of our subscriber confidential; we are easy to subscribe or unsubscribe. We also keep record of delivery failure, unsubscribed, subscribed mails.
  • We honor our customer’s request and follow up from subscriber is highly solicited for further improvement.

 Web Analytics: With the help of our web analytics service we have upgraded NGC online performance by generating more accurate and extensive statistics of NGC website pages visits and controlling unlimited traffic.

  • For successful online event implementation we keep accurate track of website visits, hits, clicks by the visitors and participants of contest (photo, documentary, etc), quize, polls and other online events organized at regular interval.
  • We keep complete in-depth record of log generated and compare the log analysis report – of visitors logging to participate in different events, those just requesting image, videos, sessions record).
  • Our web analytics uses first party cookies to generate accurate graphical reports in different languages. These reports are easy to use and also help to maintain online telecast schedules.
  • Our devoted consultants with the help of web analytics help to achieve consistency with global timelines as NGC is now available across the globe at varied time zone and for cross platforms.  
  • Our web analytics services sophistication is reduced as we also provide the entire hardware infrastructure that include web servers for hosting, graphic workstations, page construction workstations and data entry consoles.
  • With our fully controlled web analytics services we analyze the live site web trends –who are visiting NGC sites the most, geographically from which area NGC sites are most accessed (which area generate maximum traffic), at what time zone the site is most visited,  for what genre are NGC sites most visited and searched.

Google AdSense: Internet Marketing Solutions is also managing NGC Google AdSense extensive campaigns.

  • We maintain the server where NGC PPC Ads are hosted to maximize their ROI by adhering to Adsense policies.
  • We provide space to advertise on NGC sites conditionally Ads are theme related and relevant to NGC sites.
  • To gain exponential throughput we take extra caution to blend Ads with the website. Web page layout and content are modified to comply with adsense and search engine policies.
  • We decide website content and metrics for monetizing NGC by contextually targeting its market with the help of high paying Ads.
  • Our full time dedicated team members have adopted adsense strategies to keep away competitors Ads on their sites and we have also set NGC as our default Ad.  
  • We also monitor Ads performance by using flexible tools to generate report.
  • Our Google Adsense campaign has given mass coverage to NGC online programmes and rewarded additional revenue.

Consistency of web analytics services with Google Adsense PPC Campaign helps to monitor website performance as we are able convert click to online sales.


My experience with Internet Marketing solutions has been exceptional. We got more than 100 top 10 rankings in less than 6 months .....
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