Case Studies

Case Study 6: Time Electronics

Situation:

Time Electronics Ltd is a UK based company dealing in the manufacture and design of measuring and calibration equipment. They started operations in 1967 and since then have gone on to become one of the leading manufacturers of calibration equipment.

Time Electronics has an online storefront – timeelectronics.co.uk - to retail products manufactured by them. They wanted to reach our to a larger global customer base so as to increase their online sales. For this purpose Time Electronics required their website to be search engine optimized. Search engine optimization would provide prominent visibility for their website in various search engines.  They chose Internet Marketing Solutions to optimize their website.

National Book Trust has started an agency – National Centre for Children’s Literature- to monitor, coordinate, plan and aid the publication of children’s literature in various Indian languages.

Challenges:

Time Electronics required their website to be optimized in search engines for certain keywords. Some of them are:

• Calibration Benches
• Capacitance Box
• Decade Box

Time Electronics wanted to gain a high ranking in all search engines. This would lead to increased traffic to there website thereby leading to increased sales.

Solution

An in-depth analysis of Time Electronics’ requirements enabled Rank Achievers to come up with a solution that would provide a high ranking to the timeelectronice.co.uk website in leading search engines.

Internet Marketing Solutions SEO experts made modifications to the content and the META tags of the web pages to include the keywords and phrases provided by Time Electronics.

In order to provide high visibility for timeelectronics.com in Google and it subsidiaries, Internet Marketing Solutions created and submitted a detailed site map containing all the URLs of the website along with details about the frequency of update, relative importance of the webpage etc.

We provided Time Electronics with comprehensive monthly ranking metrics, enabling them to keep track of the website rankings in search engines.

Rank Achievers successfully implemented the solution which enabled timeelectronics.co.uk to attain a high ranking in all search engines.

Results

Internet Marketing Solutions helped the client in achieving the following results:

• A top 10 ranking in  most of  the search engines
  
• 200% increase in site traffic, out of which about 50% was through search engines

Keywords	Search Engine
	Google Rankings
DC MilliVolt Source	1
Precision Digital Multimeter	1
2 Draw Unit Calibrator	1
DC Multifunction VIR Calibrator	1
Microcal Voltage and Current Source	1
Low Ohm Resistance Decade Box	1
Current Voltage Loop Calibrator	1
Portable Decade Box	1
Portable Decade Capacitance Box	1
multifunction calibrators	1
Programmable Multifunction Calibrator	1
Multifunction Calibrators System	1
Calibration Bench and Console	1
Hydraulic Calibration Pump	1
calibration benches	1
EasyCal Calibration Software	1
Met va Loop Calibrator	1
Programmable DC/AC Calibrator	1
Symmetrical Power Calibrators	1
calibration equipments	2
DC MilliVolt Potentiometer	2
Insulation Tester Calibration System	2
Combined Voltage and Current Calpot	3
inductance box	3
capacitance box	4
Installation Tester Calibrator	6